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The more you learn about them, the better your chances of working for them.
Get that "Dream Job" - Even in a Recession!

Step 3: Do Your Homework! Research that Prospective Employer ...
Illustration: Researching prospective employers, a man sits at the breakfast table reading a newspaper article about a company with job openings in his field.
You can make a great impression at that first interview with your prospective employer by simply doing a little homework beforehand.

Getting Ready for "Show Time":
The more you know about a prospective employer – and the position for which you applied – the better you will do in that crucial first interview. So now it's time to seriously buckle down and get started on your homework!

The interviewer will be impressed by your interest and motivation, you will dazzle them at your interview, and you will be better prepared to explain what you can do for their company.

Learn as much as you can about the company, including its history, products, customers, and competitors – especially those details that relate to the Job Position or Department that concerns you. If possible, talk to people who work (or have worked) at the company in a job similar to the one you're now seeking. There will probably be a wealth of information on the Internet, especially if the company is publicly traded
. Corporate websites are always a good place to start. Search for the key information listed below, and take notes, considering how the information you discover might have a bearing on [a] your career path with this company; and [b] your future relationship with the company in general. Here's what you want:

The Company's OFFICE LOCATIONS (especially those near you);
Those PRODUCTS and SERVICES the Company produces or markets;
What kind of CUSTOMERS or CLIENTS the Company serves;
Whatever you can learn about their MAJOR COMPETITORS (if they have any);
Any recent NEWS ITEMS about the Company - whether good or bad;
Information about the HISTORY and "PHILOSOPHY" of the Company;
FINANCIAL INFORMATION, including recent stock price history etc.;
Competitive SALARY INFORMATION for comparable jobs in their field.

There is a two-fold advantage to you for doing this preliminary research:

First and foremost, your
interviewer will be impressed by your interest and motivation, which will put you in a much better position to explain why they should hire you and what you can do for their company.

Second, if it turns out that you don't pass this upcoming interview (or if, after doing your research, you have doubts as to whether you want to work for that particular company), you have already learned something about their competitors, who might also have openings in a field or area where you know you are already qualified.

Once you've finished your preliminary research and memorized those important key facts about the company that you think might come up in your interview, begin preparing yourself to answer the questions they may throw at you during an interview.

It is also crucial to understand the different interview styles you may encounter in today's business environment. And that's what we're going to discuss on the next page.

Please continue ...
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